Wednesday, June 25, 2008

Bachchans get richer as Anil signs them up for Rs 1,500 cr

Spicezee Bureau:


Mumbai - ,Amitabh, Abhishek and Aishwarya are all set to rake-in the moolah as business tycoon Anil Ambani, who is also Big B�s friend, has signed an Rs 1500 crore deal with B- Town�s first family.

Yes, it�s a mother of all deals. According to reports, Reliance Big Entertainment is close to finalizing the mega deal with the Bacchan�s and will then use their brand value in films, production, TV series, internet, reality shows and mobile content.

So how will it work?

Well, each party will do what they do best. While, RBE will look at the business aspect of the deal that would include the managing marketing and the distribution of projects, the Bachchans would come up with the creative inputs and would be handling the entertainment aspect of the project.

For films, the company has signed some of the leading directors like R Balakrishnan, Sujoy Ghosh, Rohan Sippy and Dr Chandraprakash Dwivedi. The list is sure to get bigger with time as the company is in talks to rope in several other top directors.

Speaking to a news daily, Amitabh Bachchan said, "We will provide the creative inputs and also share the profits. As of now, we plan to start with film projects and work in a way that will benefit us mutually. Also, they have given us the liberty to work outside and there is an unwritten understanding that we have the first right of refusal."

Well, deals are turning into mega deals in B-town and it�s the top stars that are walking away with big bucks. And right now it�s the Big Bachchans who are one step ahead of the rest.

Courtesy: zeenews.com

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